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The problem that new car detailing businesses face is that they don’t have a good resource for new customers. What they don’t realize is they have access to most of the people selling their cars in their city, for free, instantly. Where is this place? Craigslist.

Craigslist is now the busiest marketplace for selling used cars in the world. It’s free, easy to search, and there is a massive inventory of cars for sale by owners and dealers there. Also on Craigslist is an automotive services section that receives a lot of traffic.

If you can post a professional looking advertisement they’re introducing yourself, your services, and your prices, you’re guaranteed to get some phone calls and e-mails. What’s important is that you provide specific reasons why your car detailing service is better than the others on Craigslist. Most detailers there emphasize their low prices, but this approach is flawed. The problem with selling on price alone is that the customer perceives your work to be of lesser quality.

Instead, emphasize the quality of your service. Describe your detailing process in detail. Write a short biography about your professional car detailing experience. Specifically name the equipment that you own and the products that you use.

And, if you have photos of your work, displaying these photos is extremely influential. Don’t just show photos of your finished work. Instead, show before and after photos of the common issues like dirty interiors and oxidized paint that someone selling their car is looking for professional help with.

Car dealers will contact you to, as they spend a lot of time each day on Craigslist. Although you may not want all of their business, there are some very good car dealers that pay good rates and give steady business. It’s always good to have some reliable business that you can count on to cover your costs each month.

So if you are a new car detailing business and looking for more work, post an ad on Craigslist as often as possible. First look at your competition’s ads on Craigslist, and see how you can improve on their message and get more business. Often it’s just a matter of producing a more professional presentation with more details and more photos of your services. You will find that a lot of customers are looking for a more trustworthy car detailer and not just the cheapest option on Craigslist.

Often customers get upset after they’ve had their car detailed and much of the problem has to do with communication issues. Customers need to fully explain what they expect in the auto detail when they get done, and ask if the detailers if they will indeed, be taking care of all those items that they have addressed. By doing this the customer will find that much of what they had asked for is completed to their liking, if not everything. Communication is the key, and it is important to remember that.

Of course, by the same token the professional auto-detailer must also understand what is going on and be very careful to look over the car and discuss with the customer various issues with the paint, any damage on the car, and what they can and cannot do for the interior, exterior, and clear coat. An automotive detailing professional should also explain their check list to the customer; what they will be doing and how they will be doing it.

This way the customer will understand why the price is well over $100, all too often, customers of such services get sticker shock, and do not understand the value. Happy customers are predicated on proper communication, and failure to communicate causes future challenges. If you want all the best referrals, then you are going to have to learn how to communicate and talk with the customer. Believe it or not the most successful auto detailers are the best communicators, not necessarily the best craftsmen of their trade. Please consider all this.

Lance Winslow – Lance Winslow’s Bio [http://www.aircraftwashguys.com/historicals.shtml]. Lance Winslow says auto detailing customers should shop around by phone first; telephone service.

Note: All of Lance Winslow’s articles are written by him, not by Automated Software, any Computer Program, or Artificially Intelligent Software. None of his articles are outsourced, PLR Content or written by ghost writers. Lance Winslow believes those who use these strategies lack integrity and mislead the reader. Indeed, those who use such cheating tools, crutches, and tricks of the trade may even be breaking the law by misleading the consumer and misrepresenting themselves in online marketing, which he finds completely unacceptable.

Car wash businesses all over the world have been multiplying at a fast clip ever since car owners realized that conventional garage washing is not effective enough to get rid of all the oil, dust, and dirt that have accumulated on their vehicles. That’s why more and more car owners are turning towards the newer methods for car care, such as mobile car detailing, to bring their cars back to their original pristine look.

Auto specialists have begun to expand their businesses to accommodate the influx of vehicles being scheduled for detailing work at their shops. Some of the really big names in the car detailing industry have even opted for franchising in order to expand their customer base and to establish branches across different cities.

Big bucks

A franchise is a contract one party is granted the exclusive rights to market a product or service in exchange for a fixed sum and a percentage of the profits paid to another party. If you seriously wish to participate in a booming market but are not confident that your entrepreneurial skills are enough to start your business from scratch, you might want to opt for a franchise instead.

All you have to do is to fork over the required franchise payment and accomplish the paperwork, and you’re done. Even if you’re buying into a fairly innovative business like a mobile car detailing shop, you can expect to have relative ease breaking into the market.

You don’t even have to have your own physical shop in order to start a mobile car detailing business. All you need is the mobile servicing unit to help you go from location to location and do your job.

Make it your own

Participating in the automobile care industry means acquiring a thorough understanding of how it works, what it takes to grow the business, and what customers (namely, car care owners) need. At the very least, you need some level of entrepreneurial techniques to help you cope with the job of running a full-blown business on your own.

Even though you’re already partaking of a stable business brand, you still have to put in hard work in order to ensure that it will remain successful in the long run. A tried and tested business model can only go so far if you don’t do your share, especially if you’re expanding into the newer technologies like mobile car detailing.

Before you buy into a business, you should have a fair idea of its performance and profits for at least the past five years. Some of the questions you might want to ask are: What is their unique selling point? What is their edge over their competitors? How good is their reputation with customers? What equipment do you need in order to service your customers? These are only just a few of the basic things you need to know before you sign up to become a franchisee, especially of a mobile car detailing franchise.

What’s the deal?

Auto detailing franchisees can expect to avail of exclusive benefits when they open their own franchise. First of all, they will be ensured of an exclusive customer location to ensure non-competition with other franchisees. That means that you will be able to maximize all the profit opportunities in your area instead of sharing them with another franchisee.

Second, your franchiser will provide you with basic car care training before you open shop as well as throughout the life of the franchise. You will also be given a comprehensive operations manual that can help serve you, should you encounter trouble with the business. This is especially important when you’re offering the newer innovations in the business, such as mobile car detailing or waterless car wash.

I see that you are considering starting an automotive car detailing company and that is a good choice because there are over 250 million cars in the United States of America in each year automakers sell another 17 million cars throughout our country. Let’s face it we are a car nation and therefore it makes sense if you’re going to start a small business of you’re own or a home based business you will want to start a company where you could have lots of customers.

Since everyone owns a car it makes sense to start in automotive car detailing company. But you need to consider a strategy of which type of customers you’re going to go after and how best to market to those customers. Often we see new automotive car detailing companies buying expensive phonebook ads and this is unfortunate because your best customers always come from referrals or friends of friends.

It takes a while to get the hang of car detailing because each car is a little different, but eventually you can become a master of the trade. There are two types of main customers in auto car detailing; there is the wholesale detail customer like car lots and auto dealerships and there is the customer who is a private party who owns a very expensive car and wants to keep it in pristine shape.

The going rate for wholesale auto detailing for car dealerships is between 50 and $75. But the average going rate for detailing for private parties can be his high as $100 to $200. Now you can see why so many people want to get into the automotive car detailing business and start a business in automotive car detailing of their own.

But I must warn you it is not easy work and if you do not do good job then you will not have the referrals you need to make a lot of money in the future. Every business is a risk and this is something you should consider in 2006.

You can start car detailing business in three different ways: the Mobile way, the express way, and the site-based. Out of all these three, the mobile business is the quickest and the easiest to start Car Detailing (CD) business and there are many customers, who prefer to have their car detailed in front of their eyes. It is also the business where you require the least investment of not more than $2,000. But it requires lot of stamina and patience on your part plus the drive to the clients’ place to fulfill your obligations even under strenuous conditions.

You have to do the exterior detailing like washing, waxing, and polishing the automobiles. You also have to do the interior detailing like removing the stains from the upholstery, cleaning the carpets and other types of foot mats. You have to polish and shine the wheels and the tyres also. The most important thing, you should know to be successful is the products that are used for CD. You should know for which type of paint, finish, and upholstery, which product gives good results and is safe to use.

Nowadays, the Express Auto Detailing is also becoming a lucrative business, so you can think to start CD business at any of the car wash, or auto dealer. You can also tie up with hotels having concierge services, car shows, Limousine companies, RV dealerships, gas stations etc. All these places are very customer potentials and can give you steady business.

The Express Car Detailing services are becoming very popular amongst those customers who cannot afford the full auto detailing service or cannot leave their car for many hours. These customers love to have cosmetically well maintained and have some sort of external protection for their vehicle. Many automatic car wash businesses offer this type of service, where they wash the car, dry it and then machine wax the car, to give it protection for around three months. They also offer express interior detailing and express carpet detailing services to their customers.

The idea behind the offering the customers the “Express Auto Detailing” is to offer a quick fix solution in a quick fix time. The site based CD business is the full-fledged CD business. You have to start CD business with lot of investment. It is an independent service and also the most rewarding of all. You can do multiple servicing at a time and hence earn more. In this business the customer leaves his automobile in your hands and then comes back at the stipulated time to pick it up. You can offer you your customers multiple choices in detailing. Hence if you have the investment capacity and a centrally located place to start your full-fledged CD business, you can start car detailing business on your own.